Welcome!

Live News Updates From SYS-CON Events

Elizabeth White

Subscribe to Elizabeth White: eMailAlertsEmail Alerts
Get Elizabeth White via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Related Topics: Agile Digital Transformation, Big Data on Ulitzer, Internet of Things Journal

Article

Personalization in #IoT | @ThingsExpo @Adobe @Kevlindsay #DigitalMarketing

Connected devices will be just another touchpoint in our increasingly digital lives

Personalization in the Age of IoT

More and more brands have jumped on the IoT bandwagon. We have an excess of wearables - activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what "IoT" means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be.

We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smart's sake," and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They're taking a breath and stepping back to examine both existing and potential IoT experiences, asking themselves whether their products lend real value. Once we reach this goal, the implications for personalization are staggering. Consumers will expect devices they use and items they wear to be connected and add value to their lives. We'll expect scales to weigh us, assess our body fat, and sync with our mobile device for personalized recommendations. Connected devices will be just another touchpoint in our increasingly digital lives. As a result, we'll have the data, personalized touchpoints, and context to achieve great success with spot-on relevance that continues to evolve.

In his general session at @ThingsExpo, Kevin Lindsay, Director of Product Marketing at Adobe, will look at the building blocks of IoT personalization (from leveraging data insights to delivering consistency across channels), the current pain points and provide some example use cases of what personalization in the age of IoT will look like.

Speaker Bio
Kevin Lindsay heads up product marketing for Adobe Target. He is an expert on conversion optimization and personalization, and speaks frequently at industry events around the globe. He was with Omniture prior to its acquisition by Adobe, and previously held product and strategic marketing positions at search software companies Mercado and Verity. Lindsay is a Canadian expat who enjoys life with his family in the hills above Silicon Valley.

The Next Generation Customer Engagement: Mobile Transformation Encore Presentation

View General Session  Here
Download Slide Deck ▸ Here

View General Session  Here
Download Slide Deck ▸ Here

The Next Generation Customer Engagement: Mobile Transformation

Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement.

View General Session  Here
Download Slide Deck ▸ Here

In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy - Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.

View General Session  Here
Download Slide Deck ▸ Here

Speaker Bio
Roger Woods is Director, Mobile Product & Strategy - Adobe Marketing Cloud. He owns the Adobe Marketing Cloud mobile product strategy. Since joining Adobe six years ago, he launched Adobe Mobile services, an Adobe Marketing Cloud core service, which transformed mobile app analytics, testing, targeting, location, and, messaging solutions, enabling Adobe customers to strengthen their mobile business. He works with many clients across all verticals to help create their mobile strategy and execute on their mobile initiatives. Roger is passionate about mobile marketing and has served on Mobile Marketing Association (MMA) and Internet Advertising Bureau (IAB) workgroups to define mobile marketing standards and best practices.

Roger's prior work experience includes 10 years at IBM within the Global Services product management team driving major initiatives in IBM's cloud strategy. He was instrumental in helping transform traditional IBM software license-based businesses to a hosted SaaS business model.

@ThingsExpo - The World's Largest 'Internet of Things' Event, November 1-3, 2016, at the Santa Clara Convention Center!

Secrets of Sponsors and ExhibitorsHere
Secrets of Cloud Expo SpeakersHere

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

@CloudExpo / @ThingsExpo 2016 Silicon Valley
(November 1-3, 2016, Santa Clara Convention Center, CA)

@CloudExpo / @ThingsExpo 2017 New York
(June 6-8, 2017, Javits Center, Manhattan)

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be.

Register for @CloudExpo/@ThingsExpo 'FREE' Before Friday! Here

Track 1: Enterprise Cloud & Digital Transformation
Track 2: Microservices | Cloud Hot Topics
Track 3: Internet of Things & Cloud
Track 4: APIs & Cloud Security
Track 5: Big Data Analytics
Track 6: DevOps, Continuous Delivery & Containers
Track 7: Enterprise IoT & IIoT
Track 8: IoT Developer
Track 9: Consumer IoT | IoT Hot Topics

Delegates to Cloud Expo | @ThingsExpo will be able to attend 9 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join @CloudExpo | @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.